The creators of Rhythm FM have welcomed the concept of niche radio. We have developed a format that appeals to young and mature professionals. This is a demographic that has been very difficult to capture on local radio because of random programming from the other stations. Our format, programming and promotions are all geared towards pleasing our targeted audience.
Rhythm FM is an adult contemporary radio station programmed to play super-hits from the 70’s, 80’s, 90’s and today, from all genres: Disco, Rock and Roll, Funk, R&B, Motown Classics, Jazz, Rock, Latin, Calypso and Reggae, just to name a few. We also took the approach of "More Music less Talk" radio. Our announcers are trained to sound pleasant, calm and relaxed. This has endorsed our philosophy of producing stress free radio, the best at work listen to radio and the most sing-a-long radio.
We also offer our listeners informative programming: we have six (6) brief news updates (4 to 8 minutes long) and four (4) weather reports daily Monday to Friday. We have on-air contests every day for our listeners and every month we have different promotional theme contests based on the time of year. This enables our listeners to win wonderful prizes packs from us and our advertisers.
Your company now has the opportunity to advertise its products or services to a targeted clientele. We target 60% of the islands population of which 30% are loyal listeners. Our tourism industry is aimed towards visitors that fit our listener profile; hence we target 100% of these visitors.
Your Company will enjoy the professional atmosphere that Rhythm FM encourages, both on-air and our helpful customer service. We will scrutinize every commercial that is booked for our logs before it is aired. All commercials must meet our quality standard and other requirements, for instance: all commercials must be produced to appeal to our target listening audience. This is done to protect the image and reputation of our advertisers as well as our station.